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About the Brand

Our Vision

Unity Small Finance Bank is committed to making financial inclusion a reality for Indians, by ensuring access and ease of banking for all - including the unbanked and the underserved. We aspire to build best-in-class and new age banking products that can cater to a diverse set of customers as well as small businesses. Leveraging the best-in-class technology, Unity strives to become India’s first truly digital bank that will totally transform the way banking is done in India

In line with this vision, the brand name ‘Unity’ stands for one – inspired by the thought of

our-brand

UNITY - Brand Identity

unity

The conviction of ‘ONE’ is perfectly captured in the thoughtfully-designed logo, which uses the alphabet ‘U’ from the word Unity.

unity

The horizontal lines inter-weaved with the main U symbolize people holding hands – indicating the brand’s people-centric approach. It also highlights the coming together of all Indians, through financial inclusion to create a strong unified society and nation.

unity

The horizontal lines inter-weaved with the main U symbolize people holding hands – indicating the brand’s people-centric approach. It also highlights the coming together of all Indians, through financial inclusion to create a strong unified society and nation.